Greg Schwarz spoke about branding. I'd expected to hear about branding a library or organization, but this was about managing your perosnal online identity. It was besed on Greg's experience with his online identites of Planetneutral (blog) and gregschwartz (twitter).
Identity has two components:
What I say abut me
What others say about me -- this is the more important**
You do not own your online identity – but you do have ways to influence it
Personal branding – stuff you do to define who you are
Managing your online brand
1. Have a homebase. May be a blog, a website, a Ning. If you want to have your own domain, purchase your domain today, don't wait.
2. Own your username -- use a consistent username across the sites
3. Aggreagate your lifestream – provide a single place where somebody can go and find everything you do online – some sites that work well for this are Friendfeed, libraryland
4. Join the conversation – get online, get involved in various media
5. Follow what others are saying about you—Some ways to do this -- Google blog alerts (Google will email you whenever a blog mentions your name), technorati, twitter search feeds
6. Be authentic -- be yourself
Excellent presentation!!
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